Heding, Tilde,  <br/><br/>
Brand management :  mastering research, theory and practice / 
Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre 
 - Third edition 
 - London ; |a New York :  Routledge,  [2020] 
 - xi, 323 pages :  illustrations ;  24 cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780367172589 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)
<br/><br/><label>LC Class. No.: </label>HD69.B7 H44