Noel, Hayden.

Consumer behaviour / Hayden Noel. - Lausanne, Switzerland : Distributed in the USA by Ingram Publisher Services, c2009 - 175 p. : col. ill. ; 23 cm. - Basics marketing ; 01 .

Numbering on alternate pages.

Includes bibliographical references (p. [176]).

9782940373840 (pbk.) EGP175.00


Consumer behavior
Marketing
Basics marketing