TY  - BOOK
AU  - Jackson,Steve
TI  - Cult of analytics: driving online marketing strategies using Web analytics 
SN  - 9781856176118 (pbk.)
PY  - 2009///
CY  - Amsterdam ; Boston
PB  - Elsevier/Butterworth-Heinemann
KW  - Internet marketing
KW  - Web usage mining
N1  - Includes index
ER  -