Jackson, Steve <br/><br/>
Cult of analytics :  driving online marketing strategies using Web analytics / 
Steve Jackson. 
 - Amsterdam ; Boston :  Elsevier/Butterworth-Heinemann,  2009. 
 - xviii, 265 p. :  ill. ;  25 cm. 
 - E-marketing essentials .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781856176118 (pbk.)   EGP362.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing<br/>Web usage mining