TY  - BOOK
AU  - Wheeler,Alina
TI  - Designing brand identity: an essential guide for the entire branding team 
SN  - 9780470401422 (hbk.) 
AV  - HD69.B7  W44 #c2009
PY  - 2009///
CY  - Hoboken, N.J.
PB  - John Wiley & Son Inc.
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Trademarks
KW  - Designs
N1  - Includes bibliographical references and index
UR  - http:bvbr.bib-bvb.de.8991/F?func=service&doc_library=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
ER  -