Designing brand identity : an essential guide for the entire branding team /
Alina Wheeler.
- 3rd ed.
- Hoboken, N.J. : John Wiley & Son Inc., c2009.
- ix, 320 p : ill. (chiefly col.) ; 28 cm.
Includes bibliographical references and index.
9780470401422 (hbk.) EGP306.00
Brand name products. Branding (Marketing). Trademarks --Designs.