TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
AU  - Swee,Hoon Ang
AU  - Siew,Meng Long
TI  - Principles of marketing: a global perspective 
SN  - 9789810679521 (alk. paper) 
PY  - 2009///
CY  - Singapore
PB  - Pearson Education South Asia
KW  - Marketing
KW  - Management
N1  - Kotler's name appears first on the previous ed; Includes bibliographical references and indexes
ER  -