Kotler, Philip <br/><br/>
Principles of marketing :  a global perspective / 
Philip Cotler, Gary Armstrong, Swee Hoong Ang, Siew Meng Leong and et.al 
 - Asia adaption edition 
 - Singapore :  Pearson Education South Asia,  2009 
 - xxvii, 670 p. :  ill. (chiefly col.) ;  29 cm. 
<br/><br/> Kotler's name appears first on the previous ed. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9789810679521 (alk. paper)   RM 83.95 9810679521 (pbk.)   RM 83.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing --Management