Sany Sanuri Mohd Mokhtar,

Halal marketing : concept and strategies / by Sany Sanuri Mohd Mokhtar, Anam Javeed and Muhammad Yar Khan - Sintok, Kedah : Penerbit Universiti Utara Malaysia, 2021 - xiv, 145 pages : illustrations ; 23 cm

Includes verses from Qur'an

Includes bibliographical references and index

9789672486251 (Paperback)


Marketing --Religious aspects --Malaysia
Branding (Marketing) --Islamic countries
Halal food industry
Government publication --Malaysia

BP173.75 S26