Halal marketing : concept and strategies /
by Sany Sanuri Mohd Mokhtar, Anam Javeed and Muhammad Yar Khan
- Sintok, Kedah : Penerbit Universiti Utara Malaysia, 2021
- xiv, 145 pages : illustrations ; 23 cm
Includes verses from Qur'an
Includes bibliographical references and index
9789672486251 (Paperback)
Marketing --Religious aspects --Malaysia Branding (Marketing) --Islamic countries Halal food industry Government publication --Malaysia