TY  - BOOK
AU  - Noor Hasmini Abd Ghani, 
AU  - Md. Kashedul Wahab Tuhin, 
TI  - Brand management: consumer brand relationship (CBR) in strong brand development 
SN  - 99789672912040 (Paperback)
AV  - HD69.B7 N66 
PY  - 2021///
CY  - Kota Bharu, Kelantan
PB  - Universiti Malaysia Kelantan
KW  - Product management
KW  - Customer relations
KW  - Management
KW  - Branding (Marketing)
N1  - Includes bibliographical references and index
ER  -