Noor Hasmini Abd Ghani,  <br/><br/>
Brand management :  consumer brand relationship (CBR) in strong brand development / 
by Noor Hasmini Abd Ghani and Md. Kashedul Wahab Tuhin 
 - Kota Bharu, Kelantan :  Universiti Malaysia Kelantan,  2021 
 - xvi, 147 pages :  illustrations ;  23 cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>99789672912040 (Paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>Customer relations --Management<br/>Branding (Marketing)
<br/><br/><label>LC Class. No.: </label>HD69.B7 N66