TY  - BOOK
AU  - Farris,Paul
AU  - Bendle,Neil
AU  - Pfeifer,Phillip
AU  - Reibstein, David.
TI  - Marketing metrics: the definitive guide to measuring marketing performance 
SN  - 9780137058297 (hbk.)
AV  - HF5415.2  M35 2010
PY  - 2010///
CY  - Upper Saddler River, New Jersey
PB  - FT Press
KW  - Marketing research
KW  - Marketing
KW  - Mathematical models
KW  - Statistieken
N1  - Rev. ed. of: Marketing metrics : 50+ metrics every executive should master. 2006; Includes bibliographical references and index
ER  -