Marketing metrics :  the definitive guide to measuring marketing performance / 
Paul W. Farris...[et.al]. 
 - 2nd ed. 
 - Upper Saddler River, New Jersey :  FT Press,  c2010. 
 - xv, 414 p. :  ill. ;  24 cm. 
<br/><br/> Rev. ed. of: Marketing metrics : 50+ metrics every executive should master. 2006. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780137058297 (hbk.) 0137058292 (hbk.)   
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing --Mathematical models.<br/>Marketing.<br/>Statistieken.
<br/><br/><label>LC Class. No.: </label>HF5415.2   / M35 2010