TY  - BOOK
AU  - Kotler,Philip
AU  - Brady,Mairead
AU  - Goodman,Malcolm
AU  - Hansen,Torben
AU  - Keller, Kevin Lane, 
TI  - Marketing management
SN  - 9780273718567 (hardback)
AV  - HF5415.13 M37 2009 
PY  - 2009///
CY  - England
PB  - Pearson Education Limited
KW  - Marketing
KW  - Management
N1  - includes bibliographical raferences and index
ER  -