Marketing management / 
Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman and Torben Hansen 
 - England :  Pearson Education Limited,  2009 
 - xxxviii, 888 pages. ;  28 cm 
<br/><br/>includes bibliographical raferences and index 
<br/><br/><label>ISBN: </label>9780273718567 (hardback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management
<br/><br/><label>LC Class. No.: </label>HF5415.13 M37 2009