TY  - BOOK
AU  - Kasper,Hans
AU  - Helsdingen,Piet Van
AU  - Gabbott,Mark
TI  - Services marketing managment: A strategic perspective 
SN  - 0470091169 (paperback)
AV  - HD9980.5 K37 2006 
PY  - 2006///
CY  - Chichester, West Sussex, England
PB  - John Wiley & Sons, Ltd
KW  - Service industries
KW  - Marketing
KW  - Management
KW  - Customer services
N1  - includes bibliographical raferences and index
ER  -