Kasper, Hans,  <br/><br/>
Services marketing managment :  A strategic perspective  
Hans Kasper, Piet van Helsdingen and Mark Gabbott 
 - Chichester, West Sussex, England :  John Wiley & Sons, Ltd,  2006 
 - xvii,554 pages ;  26 cm 
<br/><br/>includes bibliographical raferences and index 
<br/><br/><label>ISBN: </label>0470091169 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries --Marketing --Management<br/>Customer services --Marketing --Management
<br/><br/><label>LC Class. No.: </label>HD9980.5 K37 2006