Hunger, J. David, 1941-

Essentials of strategic management / J. David Hunger, Thomas L. Wheelen. - 4th ed. - Upper Saddle River, N.J. : Pearson Education / Prentice Hall, c2007. - xi, 192 p. : ill. ; 24 cm.

Includes index.

Basic concepts of strategic management -- Corporate governance and social responsibility -- Environmental scanning and industry analysis -- Internal scanning : organizational analysis -- Strategy formulation : situation analysis and business strategy -- Formulation : corporate strategy -- Strategy formulation : functional strategy and strategic choice -- Strategy implemenation: organizing for action -- Strategy implemenation : staffing and leading -- Evaluation and control -- Suggestions for case analysis.

0131485237 (pbk.)

2006-003852


Strategic planning.
Case method.

HD30.28 / .H867 2007

658.4/012