Proctor, Tony

Essentials of marketing research / Tony Proctor. - 4th ed. - Harlow, England ; New York : Financial Times/Prentice Hall, 2005. - xxiii, 591 p. : ill., maps ; 25 cm.

Previous ed.: 2002

Includes bibliographical references (p. [559]-576) and index.

0273694944 (pbk.)

2005-048453


Marketing research.

HF5415.2 / .P736 2005

658.8/3