TY - BOOK AU - Burgess,Cheryl AU - Burgess,Mark TI - The Social Employee: How Great Companies Make Social Media Work SN - 9780071816410 (pbk.) AV - HF5415.1265 PY - 2014/// CY - New York PB - McGraw-Hill Education KW - Internet marketing KW - Branding (Marketing) KW - Social media KW - Economic aspects KW - Business networks N1 - Includes bibliographical references and index ER -