TY  - BOOK
AU  - Clow,Kenneth E.
AU  - James,Karen E.
TI  - Essentials of Marketing Research: Putting Research Into Practice 
SN  - 9781412991308 (pbk.)
AV  - HF5415.2 
PY  - 2014///
CY  - California
PB  - SAGE Publications, Inc.
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -