TY  - BOOK
AU  - Noble,Charles H.
TI  - Open Innovation: new product development essentials from PDMA 
SN  - 9781118770771 (hbk.)
AV  - HD45 
PY  - 2014///
CY  - Hoboken
PB  - Wiley
KW  - New products -- Management
KW  - Product management
KW  - Business & Economic -- Management science
N1  - Includes bibliographical references and index
ER  -