Noble, Charles H. <br/><br/>
Open Innovation :  new product development essentials from PDMA / 
Charles H. Noble; Serdar S. Durmusoglu; Abbie Griffin 
 - Hoboken :  Wiley,  2014. 
 - 361 p. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781118770771 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products -- Management<br/>Product management<br/>Business & Economic -- Management science
<br/><br/><label>LC Class. No.: </label>HD45