TY  - BOOK
AU  - Pricken,Mario
TI  - The essence of value: secrets of desired products. 80 inspiring strategies for creative companies 
SN  - 9783895784460 (hbk.)
AV  - HB201  
PY  - 2014///
CY  - Erlangen
PB  - Publicis
KW  - Value
KW  - Demand (Economic theory)
N1  - Includes bibliographical references
ER  -