Pricken, Mario <br/><br/>
The essence of value :  secrets of desired products. 80 inspiring strategies for creative companies / 
Mario Pricken 
 - Erlangen :  Publicis,  2014. 
 - 252 p. ;  25 cm. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>9783895784460 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Value<br/>Demand (Economic theory)
<br/><br/><label>LC Class. No.: </label>HB201