TY  - BOOK
AU  - Churchill,Gilbert A.
AU  - Iacobucci,Dawn
TI  - Marketing research: methodological foundations 
SN  - 0324225091
PY  - 2005///
CY  - Mason, Ohio
PB  - Thomson/South-Western
KW  - Marketing research
N1  - Includes bibliographical references and indexes
ER  -