TY  - BOOK
AU  - Davis,John,1960 Feb17-
TI  - Measuring marketing: 103 key metrics every marketer needs 
SN  - 0470821329
PY  - 2007///
CY  - Singapore ; Hoboken, NJ
PB  - John Wiley & Sons (Asia),
KW  - Marketing
KW  -  Evaluation
KW  - Marketing research
N1  -  Includes bibliographical references and index
ER  -