Davis, John, 1960 Feb. 17- <br/><br/>
Measuring marketing :  103 key metrics every marketer needs / 
John Davis. 
 - Singapore ; Hoboken, NJ :  John Wiley & Sons (Asia),,  2007. 
 - xvii, 408 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0470821329 9780470821329 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Evaluation.<br/>Marketing research.