TY  - BOOK
AU  - Severin,Werner J.|q (Werner Joseph)
AU  - Tankard,James
TI  - Communication theories: origins, methods, and uses in the mass media 
SN  - 9780205727261
PY  - 2001///
CY  - New York
PB  - Addison Wesley Longman
KW  - Mass media
KW  - Communication
N1  - Includes bibliographical references and index
ER  -