Severin, Werner J. |q (Werner Joseph) <br/><br/>
Communication theories :  origins, methods, and uses in the mass media / 
Werner Severin, James W. Tankard, Jr. 
 - 5th ed 
 - New York :  Addison Wesley Longman,  c2001 
 - xv, 411 p. ;  24 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780205727261 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media<br/>Communication