Laudon, Kenneth C., 1944- <br/><br/>
E-commerce :  business, technology, society / 
Kenneth C. Laudon, Carol Guercio Traver. 
 - 2nd ed. 
 - Boston :  Pearson/Addison Wesley,  2004. 
 - 1 v. (various pagings) : col. ill. ;  24 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780321200563 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic commerce.<br/>Internet marketing.<br/>Information technology.