Baker, Michael J.    1935- <br/><br/>
Marketing strategy and management / 
Michael J. Baker 
 - 4th ed. 
 - Houndmills, Basingstoke, Hampshire :  Palgrave macmillan,  c2007. 
 - xxviii, 577 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781403986276 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415