TY  - BOOK
AU  - Maclaran,Pauline
AU  - Saren,Michael
AU  - Stern,Barbara
AU  - Tadajewski, Mark
TI  - The SAGE handbook of marketing theory
SN  - 9781446270516 (pbk.)
AV  - HF5415  
PY  - 2010///
CY  - London
PB  - SAGE
KW  - Marketing
KW  -  Philosophy
N1  - Includes bibliographical references and index
ER  -