The SAGE handbook of marketing theory / 
edited by Pauline Maclaran ... [et. al.] 
 - London :  SAGE,  c2010. 
 - xviii, 523 p. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781446270516 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Philosophy<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415