TY  - BOOK
AU  - Masterson,Rosalind
AU  - Pickton,David
TI  - Marketing: an introduction 
SN  - 9781446266472 (pbk.)
AV  - HF5415 
PY  - 2014///
CY  - London
PB  - SAGE
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -