Masterson, Rosalind <br/><br/>
Marketing :  an introduction / 
Rosalind Masterson, David Pickton 
 - 3rd ed. 
 - London :  SAGE,  c2014. 
 - xix, 582 p. :  col. ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781446266472 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415