TY  - BOOK
AU  - Hackley,Chris
AU  - Hackley,Rungpaka Amy
TI  - Advertising & promotion
SN  - 9781446280720 (pbk.)
AV  - HF6161.B4  
PY  - 2015///
CY  - London
PB  - SAGE
KW  - Advertising
KW  - Social aspects
KW  - Sales promotion
N1  - Includes bibliographical references and index
ER  -