Hackley, Chris.

Advertising & promotion / Advertising and promotion Chris Hackley and Rungpaka Amy Hackley - 3rd ed. - London : SAGE, c2015. - xvi, 326 p. : ill. ; 23 cm.

Includes bibliographical references and index.

9781446280720 (pbk.)


Advertising.
Advertising --Social aspects.
Sales promotion.

HF6161.B4