TY  - BOOK
AU  - Egan,John
TI  - Marketing communications
SN  - 9781446259030 (paperback)
AV  - HF5415.123 E33 
PY  - 2015///
CY  - London
PB  - SAGE
KW  - Communication in marketing
N1  - Includes bibliographical references and index
ER  -