Egan, John,  <br/><br/>
Marketing communications / 
John Egan 
 - Second edition 
 - London :  SAGE,  c2015. 
 - ix, 420 p. :  ill. col. ;  26 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781446259030 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing
<br/><br/><label>LC Class. No.: </label>HF5415.123 E33