TY  - BOOK
AU  - East,Robert
AU  - Wright,Malcolm
AU  - Vanhuele,Marc
TI  - Consumer behaviour: applications in marketing 
SN  - 9781446211236 (pbk.)
AV  - HF5415.32  
PY  - 2013///
CY  - London
PB  - SAGE
KW  - Consumer behavior
N1  - Includes bibliographical references and index
ER  -