East, Robert,   1940- <br/><br/>
Consumer behaviour :  applications in marketing / 
Robert East, Malcolm Wright, Marc Vanhuele 
 - 2nd ed. 
 - London :  SAGE,  c2013. 
 - x, 337 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781446211236 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior
<br/><br/><label>LC Class. No.: </label>HF5415.32