TY  - BOOK
AU  - David,Fred R.
TI  - Strategic management: concepts and cases 
SN  - 9780135013205 (pbk.) 
AV  - HD30.28  D38 2009
PY  - 2009///
CY  - Indianapolis, Ind. : Prentice Hall ; London
PB  - Pearson Education International
KW  - Strategic planning
KW  - Case studies
KW  - Business planning
KW  - Business & management
N1  - Previous ed.: Upper Saddle River, N.J.: Pearson Prentice Hall, 2007; Includes bibliographical references and index
N2  - For undergraduate and graduate courses in strategy. David's Strategic Management offers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy
ER  -