Strategic management : concepts and cases /
Fred R. David
- 12th ed.
- Indianapolis, Ind. : Prentice Hall ; London : Pearson Education International, 2009
- 326 p. : ill ; 28 cm.
Previous ed.: Upper Saddle River, N.J.: Pearson Prentice Hall, 2007.
Includes bibliographical references and index.
For undergraduate and graduate courses in strategy. David's Strategic Management offers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy.
9780135013205 (pbk.) RM
Strategic planning --Case studies. Business planning --Case studies. Business & management