TY  - BOOK
AU  - Brennan,Ross
AU  - Canning,Louise
AU  - McDowell,Raymond
TI  - Business-to-business marketing
SN  - 9781446273739 (pbk.)
AV  - HF5415.1263  
PY  - 2014///
CY  - London
PB  - SAGE
KW  - Industrial marketing
KW  -  Case studies
N1  - Includes bibliographical references and index
N2  - This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management
ER  -