Brennan, Ross,   1957- <br/><br/>
Business-to-business marketing / 
Ross Brennan, Louise Canning and Raymond McDowell 
 - 3rd ed. 
 - London :  SAGE,  c2014. 
 - xx, 385 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management. 
<br/><br/><label>ISBN: </label>9781446273739 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing<br/>Industrial marketing -- Case studies
<br/><br/><label>LC Class. No.: </label>HF5415.1263