TY  - BOOK
AU  - Simerson,Byron K.
TI  - Strategic planning: a practical guide to strategy formulation and execution 
SN  - 9780313384806 (hbk.)
AV  - HD30.28  
PY  - 2011///
CY  - Santa Barbara
PB  - PRAEGER
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -