TY - BOOK AU - Stasch,Stanley F. TI - Creating a successful marketing strategy for your small new business SN - 9780313382468 (hbk.) AV - HF5415.13 PY - 2010/// CY - Santa Barbara PB - Praeger KW - Marketing KW - Management KW - Strategic planning KW - New business enterprises KW - Small business N1 - Includes bibliographical references and index ER -