TY  - BOOK
AU  - Kenny,Graham
TI  - Diversification strategy: how to grow a business by diversifying successfully 
SN  - 9780749456641 (hbk.)
AV  - HD2756  
PY  - 2009///
CY  - London
PB  - Kogan Page
KW  - Diversification in industry
KW  - Multiproduct firms
KW  - Management
KW  - Strategic planning
N1  - Include index
ER  -