TY  - BOOK
AU  - Blakeman,Robyn
TI  - Nontraditional media in marketing and advertising
SN  - 9781412997614 (pbk.)
AV  - HF5415  
PY  - 2014///
CY  - Los Angeles
PB  - SAGE
KW  - Marketing
KW  - Advertising
KW  - Alternative mass media
N1  - Includes bibliographical references and index
ER  -